Sustainable Development at Alcoa
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Case Details:
Case Code : BECG034
Case Length : 23 Pages
Period : 2003 - 2004
Pub. Date : 2004
Teaching Note :Not Available
Organization : Alcoa Inc.
Industry : Aluminum
Countries : USA
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BECG034) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Alcoa Wins Accolades Contd...
We have learnt from each other and our programs have had a measurable effect - in environmental, economic and social outcomes.
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Alcoa has made an unprecedented contribution to rural and regional Australia through their support of Greening Australia and the Landcare movement. It is imperative that we partner with the business sector, government and community to address the extensive environmental issues we face in Australia."3
Alcoa's efforts on the SD front were termed commendable by many analysts, considering the growing awareness among stakeholders about the responsibilities of companies to protect the Earth's environment.
The company was even termed as one of the first companies in the world to have taken up sustainability related efforts on such a large scale...
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A Note on Sustainable Development
The main factors behind the rising concern regarding SD are: The global population boom and the environmental impact of social, economic and industrial activities (corporate and otherwise). Due to the above, demands on natural resources have multiplied manifold over the decades, putting the ecologies of different geographical regions under severe stress.
The atmosphere has accumulated alarmingly high levels of harmful chemical
substances like carbon dioxide, chlorofluorocarbons and pesticides.
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The presence of these chemicals in natural resources (trees, soil, water bodies) led to biotoxins and organochlorines reaching the human body as well. The depletion of irrecoverable natural resources and the increasing pollution level across the globe seemed to be a price that had to be paid for industrial and economic development. However, when instances of companies profiteering by blatantly misusing natural resources began surfacing, environmental protectionists (and the world in general) began voicing their protests. This was the scenario that led to the corporate sector realizing the need to become more responsible, taking care not to damage the fragile environments they operated in... |
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